Dallas Voice
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TUBE - Success story
Friendly JR.’s bartender Kevin follows Oprah’s path as contestant on “The Benefactor”


The formula is like watching those dorks from 7th grade befriend the spoiled kid with nouveau riche parents. ABC’s new reality show “The Benefactor,” shot in Dallas this year, features 16 people who suck up to local billionaire Mark Cuban in the hopes of winning $1 million.
Cuban’s story is a rags-to-riches tale. At 12, he sold garbage bags door-to-door and worked like a dog — teaching disco lessons and starting chain letters — to put himself through Indiana University.
He made a killing by selling Broadcast.com to Yahoo in 1998. In 2000, Cuban bought the Dallas Mavericks and became the team’s biggest cheerleader. His newest ventures include HDNet, a high-definition broadcasting company, and 2929 Entertainment, the company that owns Landmark Theaters and Magnolia Pictures.
On “The Benefactor,” Cuban is looking for a creative and competitive risk-taker to determine who has what it takes to be “successful.” Perhaps someone like him. The challenges are apparently based on Cuban’s life experiences.
Even by reality standards, “The Benefactor” is a brutal show. In the premiere episode, which airs Monday at 7 p.m., three contestants are cut — all before a single suitcase is unpacked. Although the game could take a sharp turn later on, one strategy seems paramount: You better worship everything about Mark Cuban!
Thirty-three-year-old Kevin — first names only in reality TV — has been bartending at JR.’s for the past five years. On Monday nights, he emerges from behind the bar to host “Queer Factor,” an eating contest. Caven Enterprises plastered Kevin’s cheerful face along Cedar Springs Road in a huge billboard that hung outside the scaffolding near the Village Station. On “The Benefactor,” however, his occupation is listed as a nanny.
Out of the lucky 16, Kevin is the only contestant from Dallas. In April, he attended an open audition at Eddie Dean’s Ranch.
“I went because I was broke, honey,” Kevin remembers.
He saw an ad with Cuban handing money out to strangers. After some research, Kevin discovered that the show didn’t involve dare stunts, like cliff diving or octopus eyeball-swallowing.
“I said, ‘Well, if all I got to do is show up and just be in a house with this guy. Heck, I can do that,’” he says.
Kevin’s car broke down on the way to the cattle call. He grabbed a cab, arrived at 8:45 a.m. and saw approximately 900 people already standing in line. There were casting calls in four other cities, and hopefuls could submit video applications. So what made him stand out?
“I was just me, which means being really honest. Not brutal or reading people. Just telling the honest truth,” he explains.
Like Cuban, Kevin wasn’t born on easy street. He’s the youngest of 10 kids and grew up in Wichita Falls, where his family raised hogs. It was a challenging childhood. If Kevin wasn’t helping raise his nieces and nephews, he was working whatever jobs he could find: Whataburger, Chuck E. Cheese.
“We didn’t have any money. And when I think about those days it really tears me up,” he says.
According to Kevin, his family was short on money and love. He mentions the words “tragic,” “dysfunctional,” “abuse” and “beaten” but doesn’t want to say much more.
“Growing up was bad. Things are so much better now,” he says. “But I had to leave my entire family behind just to survive.”
Kevin says he hasn’t seen his mom in 10 years, and he hasn’t seen some of his siblings since a funeral in 1985.
College wasn’t his ticket over the rainbow. After a year at Midwestern State University in Wichita Falls, Kevin dropped out.
“I couldn’t afford it. When you can’t pay to stay in school, trust me, they won’t let you back in,” he says.
Although Kevin puts on the poor mouth and brushes over his painful past, he’s quite a chatterbox. He says he was obviously gay from a young age. One of his primary survival skills was the gift of gab and making people laugh.
“The Benefactor” isn’t his first time on TV. In the early ’90s, he appeared on a one of Joan Rivers’ shows called “Life Swap,” where Rivers would go to a contestant’s hometown and do their job while the winner would take over her spot. Kevin lost to a flight attendant, but he was flown to New York and Rivers almost donned his Chuck E. Cheese uniform.
Kevin liked New York and couldn’t wait to get out of Wichita Falls. With dreams of being a standup comic, he fled to Manhattan. But the adventure didn’t last. He returned to Dallas penniless — but not broken.
He quickly got a job cleaning houses and found a guardian angel — wisecracking drag goddess and host of an amateur talent night, Valerie Lohr. Lohr encouraged Kevin to do “horrible drag comedy,” he says. “I was a mess, but I got paid.”
He tried to pull off a fierce Tina Turner look, but people said “that I looked like Oprah,” he laughs.
From the very start, “The Benefactor” establishes that Kevin is a devoted Oprah-holic. During our interview, he even recited her “All my life, I had to fight …” monologue from “The Color Purple.”
The comedy-drag gig was a good move — he was booked on two episodes of Maury Povich.
Kevin is prohibited from discussing almost everything about “Benefactor.” In the premiere episode, he mostly flies under the radar while the other contestants’ neuroses unfurl. But Kevin didn’t say my assessment was wrong when I asked if he’s the token “struggling, gay, black, Oprah wannabe” contestant, which — if Cuban approves — could be a winning strategy.
Speaking of Cuban — Kevin says people frequently ask whether his gaydar needle took a bounce when Cuban came onto the set. In the first episode, Cuban can’t get enough of high-fiving the cute muscle-boy contestants and laughing at their jokes. With the other contestants, he’s like an IRS agent during an audit.
The JR.’s bartender says his gaydar is scalpel sharp, “And no. I never thought Mark Cuban was gay,” Kevin says.
It’s already been reported that the cast made a stop — with camera crews in tow — to The Rose Room and JR.’s. But Kevin can’t comment on that experience.
He continues bartending and working as a nanny for a Dallas family.
As a kid, he promised himself that when he was older he’d never be a doormat. And it seems like he’s primed to flex his confrontational skills on national television.
“Growing up I didn’t have a voice. Everybody told me what to do. When I got angry, I couldn’t speak my mind,” he remembers. “Now, if people annoy me, I clear things up right there. And if they lie to me or do things behind my back, don’t think that I won’t know about it.”
Since word got out that he was cast on “The Benefactor,” Kevin, who’s single, says he’s suddenly had numerous requests for dates. He finds that rather suspicious.
“The gold diggers are coming out of the woodwork,” he laughs. “And that’s why I keep a lot of people at arm’s length. If you can’t trust your own blood then it’s real hard to trust somebody else. That’s why I’m single. But I’m learning. Sometimes I even give people a second or third chance.”
“The Benefactor” premieres Sept. 13 at 7 p.m. on ABC. Kevin attends a premiere party and hosts “Queer Factor” at JR.’s, 3923 Cedar Springs Rd. Sept. 13 at 7 p.m. 214-559-0650.
 
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